GP-Connect
The company
GP-Connect is a Netherlands-based recruitment agency focused on connecting businesses with the right talent. With an emphasis on building meaningful professional connections, the company aims to make the recruitment process more accessible and approachable.
The project
The project involved developing GP-Connect's brand identity and establishing its digital presence from the ground up. My role covered the creative direction, visual identity and website design, translating the company's mission into a cohesive brand experience. I also contributed to its ongoing digital communication through social media content and newsletter design.
Deliverables
■ Brand identity & visual guidelines ■ Logo design and visual system ■ Website UX/UI design ■ Responsive website layouts ■ Email marketing campaigns & newsletter design ■ Digital communication assets
Tools
■ Figma ■ Adobe Illustrator ■ Adobe Photoshop ■ Klaviyo ■ Canva
The Process
My journey with GP-Connect began with a deep dive into understanding the essence of the brand and its overarching mission. Through a comprehensive audit, I laid the groundwork for GP-Connect's identity. Crafting a distinctive logo served as the cornerstone, followed by meticulous selection of colors, typography, and patterns, all contributing to the cohesive visual representation of the brand.Transitioning to the next phase, my focus sharpened on the development of GP-Connect's official website. Embracing a minimalist ethos, our aim was to amplify the brand's core message while directing attention towards its paramount objective - fostering connectivity and enhancing accessibility.
All content shared on this platform is intended to showcase my role as a designer, social media planner, and content creator at GP-Connect. The materials presented here are for portfolio purposes only and highlight my contributions to enhancing our digital presence. This work is not intended to infringe upon any copyrights or intellectual property rights belonging to GP-Connect or any other entity.