Kapsogeorgis Rooms
Kapsogeorgis Rooms is a hospitality business based in Thassos, Greece, offering rooms for guests visiting the island. The project was about giving the place a visual identity that feels as welcoming as the stay itself.
I designed the complete brand identity, from the logo and visual language to its application across the printed materials guests encounter during their visit. The goal was to build a cohesive, recognisable look that carries the character of the place, from the first impression to the details in the room.
Deliveries
■ Brand revitalisation ■ Visual assets ■ Printed media ■ Social media management ■ Audience research ■ Targeted campaigns ■ A/B testing ■ Performance tracking ■ E-mail marketing
Tools
■ Design: Adobe, Canva ■ Social: Instagram, Facebook ■ Ads and analytics: Google Ads, Facebook Ads Manager, Google Analytics, Campaign URL Builder ■ Email: Mailchimp, HubSpot
Printed brochure
Printed brochure
Welcoming information for the guests
Welcoming information for the guests
Professional business card
